3 Things That Help Rolex to Hold Their Value over the Time

Rolex is one of the luxury watch brands that virtually everyone in the world knows about and absolutely, for a good reason. While the brand does not prefer to trumpet its breakthroughs, all the Rolex timepieces now have to comply with the new strict manufacturing tolerances and maintain accuracy quite above the standard COSC chronometry needs. Since its inception, Rolex watches have been the symbol of ultimate luxury and precision for watch collectors or enthusiasts across the world.  

A well-maintained Rolex watch can last a lifetime, retaining its high-value in the resale market. Thus, knowing the mystique surrounding the sophisticated watches of this elite brand can help you to sell your Rolex watch with confidence for the best market price.

•    Reputation

One of the factors that play a significant role in holding the value of a Rolex watch over time is the revered reputation of the name ‘Rolex’. This Swiss brand is universally recognised for producing the most reliable, appealing and sought-after watches.

While this luxury watch manufacturer has been using the world as a laboratory since the late 1920s, Rolex watches possess a strong interrelation with the history of exploration. In fact, many people associate owning a Rolex watch with ultimate luxury, prestige and success.

•    Compelling history in luxury wristwatch industry

The history of Rolex is associated with the visionary spirit of its founder, Hans Wilsdorf who resolutely focused on producing the highest-quality wristwatches. With a dream and extreme urge to create reliable wristwatches, Wilsdorf dedicated all his knowledge as well as resources to design a perfect watch that is precise right from the components used to the technology behind it.

Rolex was successful in gaining loyalty and popularity among its consumers in the early years. The luxury wristwatch industry may have certainly changed over the time and became more competitive today. But, the brand continues to carry the same honour and impress watch enthusiasts worldwide with its unique productions.

•    Unique Marketing Strategies

Although the brand is not fond of heralding its launches, Rolex started to concentrate on their marketing in the later years. The manufacturer wanted to create the perception that Rolex watches are not only quality timepieces but also the symbol of success.

A simple marketing strategy that Rolex is known to utilise is curbing the demand and supply of its market. While the brand produces over 2,000 watches for satisfying the most market demand, it may wittingly choose not to supply too many timepieces to keep the desire of consumers alive as well as growing. Indeed, there is a waiting list for many watch models of the brand, and one may even have to wait up to more than 18months for a highly coveted watch model like the Rolex Daytona.

The name ‘Rolex’ is sufficient to confirm that it stands for high-quality and precision. This 108 years old watch brand has conquered the world, accompanying many explorers and achievers. Although the brand today competes with many other elite wristwatch brands, a Rolex watch retain its value better than other luxury watches on the market.

If you are looking to sell your Rolex watch to raise instant cash, choose a genuine and trustworthy Rolex watch buyer in London who understands the historical and monetary significance of timepieces produced by a prestigious brand like Rolex and eventually, can provide you with the most competitive price for your asset.